BOI, financial results for the fiscal year ending September 25 decreased sales by 9% due to the influence of "Memento Mori" over time, and operating profit increased by 62% due to a significant decrease in advertising volume

BOI, financial results for the fiscal year ending September 25 decreased sales by 9% due to the influence of "Memento Mori" over time, and operating profit increased by 62% due to a significant decrease in advertising volume
On November 14, Bank of Innovation (BOI) announced its consolidated financial results for the fiscal year ending September 2025, and although there was a decline in sales due to the years of "Memento Mori", it was successful in significantly reducing the amount of advertising placed in terms of advertising efficiency, resulting in a significant increase in profit. Net sales 12,366 million yen (down 9.2% year-on-year), operating income 2,154 million yen (up 62.0% year-on-year), ordinary income 2,185 million yen (up 60.4% year-on-year), final profit 1,351 million......

The linked article is in Japanese.