Toho Signs Strategic Partnership with China's SCLA to Promote Godzilla Series Licensing Business and Branding in Mainland China

Toho Corporation announced that it has entered into a strategic partnership with Shanghai Xinhua Cultural Development Co., Ltd. (hereinafter referred to as "SCLA") to promote the licensing and branding of the "Godzilla" series in mainland China as a new development of its global strategy centered on the licensing and merchandising of intellectual property (IP) and video works. Through this partnership, SCLA will expand the character recognition of the "Godzilla" series in the mainland Chinese market....